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Why Use a Professional?
- Search Engine Techniques - a professional will understand the importance of the page title, meta tags, keyword selection, and the constant change of search engine rankings.
- Cross Browser Issues - do you realize that your site can look different on Internet Explorer vs. Netscape or FireFox. Do you know that it makes a difference if you are viewing your site on a Windows PC vs a Macintosh?
- Constant Updates of Code Standards - old code gets deprecated, new browsers do not read old code, therefore, your page does not look as you intended it to.
- E-commerce, database - a seasoned professional will know the nuisances of shopping carts, online databases, security issues, etc.
- What Works and What Does Not - sound on home page - wrong. Flash intro pages - wasted time, invisible to search engines.
- Constant Change in the Industry - a professional has to contiually be monitoring the industry for the latest techniques, software, methods, etc. to stay on top of the changing web environment.
- Use of colors and text on a page - what makes a pages easy to view, what works for ADA needs.
- Navigation Schemes That Work - where does the menu bar need to be? Why it needs to be in the same place on every page. Where do you need pull down menus?
- Cost - it may cost more, but as a CPA friend says "don't think of it as an expense, think of it as an asset" Your site may be done cheaper, but what will your results (or lack of results) cost you?
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